Influences of Suanbo Spa Festival Evaluation on Visitors' Recommend Intentions
نویسندگان
چکیده
منابع مشابه
Festival visitors’ satisfaction and loyalty: An example of small, local, and municipality organized festival
Festivals have been proliferating worldwide, and local authorities are either supporting, or organizing small, local festivals to enhance the attractiveness of the destination for non-local visitors. Festivals are also very effective tools for developing destination image, revitalizing economy, culture, traditions, building civic pride, raising funds for special, civic or charitable projects, a...
متن کاملThe Role of Functional and Wellness Values in Visitors' Evaluation of Spa Experiences
By responding to the current emphasis on health and wellness in modern society, the spa industry has experienced a rapid growth in the last two decades. To understand the determinants of revisitation and long-term attitudinal loyalty, this study investigated how visitors perceive the potential value of spa experiences. The purpose of this study was to examine the role of two distinct dimensions...
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ژورنال
عنوان ژورنال: The Journal of the Korea Contents Association
سال: 2007
ISSN: 1598-4877
DOI: 10.5392/jkca.2007.7.12.191